As every year, the HIP – Horeca Professional Expo continues to establish itself as the must-attend event for hospitality entrepreneurs and professionals. It is a space where the latest innovations can be discovered, knowledge can be shared, and new ideas and strategies can be found to enhance businesses.

At Pastisart, we continue to evolve to offer product innovations that align with current consumer trends without compromising on taste or quality. For the first time, we had our own stand (number 8F648) at this edition, allowing us to showcase our latest offerings to clients and industry professionals.

Protein Pastries: Our Main Focus

In line with the latest trends in traditional pastry consumption, our new products are designed to offer an improved nutritional profile.

Maintaining an adequate protein intake is essential for preserving muscle mass, strength, and overall health, especially as we age. That’s why, at Pastisart, we are introducing an innovative range of products that combine both plant-based and animal proteins, offering a delicious option within fresh pastries:

• Protein Muffin:

  A delicious chocolate muffin with milk protein, filled with hazelnut cream. A perfect source of protein and fiber to recharge energy in a healthy way.

• Protein Croissant:

  All the flavor of a classic croissant with an added boost of plant-based protein. A source of protein and fiber that provides extra energy for the most active individuals.

Expanding the “On the Go” Range: A Growing Trend

We continue to strengthen our “On the Go” range, offering new products designed for quick and convenient consumption, perfectly suited to the fast-paced daily lives of consumers.

• Hot dog Brioche:

  A reinvented classic hot dog with brioche dough and integrated ketchup sauce. Ready to bake and serve.

With this new addition, we expand our successful range, which already includes previous hits like barbecue napolitanas and various savory snecken flavors.

Cruffin: The Trendiest Pastry 

Our expertise in fermented dough remains a key strategic focus for 2025. Alongside our famous muffins and rondos, we now introduce cruffins—an original and versatile new product here to stay.

• Cruffins:

  The perfect balance between the delicacy of a croissant and the practical shape of a muffin. Pre-fermented and ready to bake. Available with sweet or savory fillings, or plain—so you can unleash your creativity.

New Products Combining Tradition, Innovation, and Convenience 

In addition to the innovations mentioned, at HIP 2025 we will also present new products designed to meet the needs of both Horeca professionals and consumers. High-quality products adapted to market demands:

• Ready-to-serve 50g Brioche Croissant: A perfect and irresistible fusion of the light texture of a croissant and the softness of brioche. Ready in seconds—just defrost and serve. Its brioche dough with fermented margarine gives it a unique flavor.

• New Sponge Cake Sheet Flavors: Our famous soft and fluffy 1.8 kg sponge cake sheets now come in three new flavors:
  • Apple: Topped with natural apple pieces.
  • Músico: A classic covered with hazelnuts, walnuts, and almond slices.
  • Yogurt: Made with authentic Greek yogurt.
    Just defrost and enjoy as if freshly baked.
• Magdalenas with a New Formula: More innovative and delicious, now available in individual bags of six units—a perfect option for the Horeca sector, allowing for flexible consumption tailored to customer demand.