In 2025, the handcrafted pastry industry will be shaped by new consumer demands driven by global society. Below, we present the five key trends in handcrafted pastry demand for this year.
1- Convenience: Adapting to the pace of modern consumers.
In a society characterized by immediacy, multitasking, and the desire to be everywhere, offering products that seamlessly integrate into people’s lives is one of the biggest challenges in the sector.
In this regard, the development of so-called “on-the-go” ranges will be more relevant than ever. Products such as mini croissants, sneckens, or savory puff pastries that allow for quick demand, along with functional and ready-to-eat formats, will be among the top trends in 2025.
2- Experience: Beyond product demand.
In 2025, consumers will continue to demand more than just satisfying their hunger—they seek a complete experience that creates an emotional connection between the consumer and the brand.
Elements such as ambiance, decor, and music can transform the act of eating a croissant into an experience of comfort and enjoyment. Without a doubt, this year we will continue to see spaces where every detail is carefully curated—perfect for an Instagram photo and filled with the aroma of freshly baked bread and coffee.
3- Permissible indulgence: Small moments of pleasure within a healthy diet.
While health-conscious eating remains a priority, emotional well-being will also take center stage. This means striking a balance between indulgence and nutrition by combining occasional treats with healthier choices.
Thus, indulging in a delicious chocolate muffin or discovering new and surprising flavors and textures in a croissant filling will be a “pleasure” with less “guilt” in 2025.
4- New business models: Integrated gastronomic spaces in non-hospitality businesses.
In the pursuit of new ways to captivate consumers, handcrafted pastries will appear in unexpected places in 2025. Coffee shops inside fashion stores, gourmet food spaces within supermarkets, and tasting corners in specialty stores will become more common, offering customers an experience beyond traditional shopping.
Thanks to these new business models, we will be able to enjoy a slice of cake or an ensaimada after buying a sweater, doing the weekly grocery shopping, or selecting furniture for our home.
5- Quality assurance: The added value of brands.
Price will remain an important factor, but it will not be the only one. The “Clean Label” trend will continue to gain traction, meaning that products offering added value in terms of nutritional quality, commitment to animal welfare, and food safety will thrive.
Consumers in 2025 will be willing to pay a little more for products that not only meet their expectations for quality and taste but also align with their personal values.

Pastisart Embraces the New Demand Trends for 2025.
At Pastisart, we are adapting to the new demand trends for 2025 by developing new product lines that meet consumer expectations. In this regard, we have created the “on-the-go” range, offering practical and convenient solutions for those looking for quick yet tasty and high-quality bites. Additionally, we have expanded our famous muffin range with exciting new flavors such as speculoos, pistachio, and salted caramel, perfect for indulgent moments.
Furthermore, this year, we continue our commitment to animal welfare by increasing the use of “Free Range” eggs in the production of our products.
Discover more in our new product catalog.