Customer Support: +34 937 314 149

Pastisart Introduces a New Brand Identity 

At Pastisart, we’re kicking off the year by introducing our new corporate image. We couldn’t be happier with the results—a faithful representation of our values and future ambitions. 

This rebranding centers around a new logo, which reflects our commitment to offering the highest quality, traditional and innovative flavors, as well as a wide variety of ranges and products. The new Pastisart logo focuses on two key elements: typography and color. 

Typography and Colors: Hallmarks of the New Logo 

The typography, Tartufo, is a modern and fresh font inspired by classic literature. It clearly references the tradition in our product creation while embracing the modernity of our innovative proposals. The mix of different styles within a single font pays homage to our diverse range of products and underscores our disruptive capacity. 

The vibrant tangelo orange has been chosen to give our brand a unique personality. This color evokes a warm and elegant world, contrasting beautifully with the off-white background to enhance the brand’s prominence. 

Morillas Brand Consultancy: Partners in Transformation 

The prestigious design and branding consultancy Morillas guided us through this process of transforming our identity and logo. Their talent and expertise in brand design were instrumental in capturing our essence and communication needs in a single symbol and cohesive brand identity. We at Pastisart extend our gratitude for their dedication and exceptional work. 

A Step Toward the Next Level 

This rebranding is more than just a visual change; it symbolizes our ambition to reach the next level. It’s a commitment to leadership and to becoming a benchmark in the sector by introducing fresh ideas, products, and innovations. 

We’re entering a new chapter, baking the dreams of our customers and consumers. Our new image is simply a recognition of our longstanding commitment to service and excellence. 

Explore the new Pastisart branding in our product catalogs, social media, and website.