At Pastisart, we are thrilled to announce the launch of our new line of “Ready to Eat” muffins, now available for the American market. These 120-gram muffins come with a variety of exciting fillings such as pistachio, dulce de leche, white chocolate, salted caramel, speculoos cookie, and a special guava muffin topped with cheese, specifically tailored for our American consumers.

This new collection of flavors aligns with our strategic positioning in the whipped dough segment, where we aim to become a national leader. Currently, we offer a wide range of muffins in 60-gram and 110-gram sizes. With this new 120-gram line, designed to resemble the American “muffin” style, we are expanding our flavor and size variety to cater to the North American market.

“We prioritize flavor above all. We want our consumers to enjoy our products, providing them with a unique gastronomic experience that surprises and delights them,” says Núria Betriu, CEO of Pastisart. “We are heavily investing in enhancing the quality of our whipped doughs, prioritizing high-quality ingredients, and applying the latest technology to maintain the fluffiness and freshness of our products without using any artificial preservatives,” Betriu explains.

With two manufacturing plants, one in Roda de Berà (Tarragona) and another in El Espinar (Segovia), we have an annual production capacity of over 55,000 tons. “We have the assets and capabilities to become leaders in the whipped dough segment,” confirms Betriu, emphasizing that “our clients increasingly prioritize product quality and the uniqueness of service.”

Pistachio: The Flavor of the Moment

We are embracing the pistachio trend with a new croissant filled with a smooth and warm pistachio cream. The product comes pre-fermented, egg-washed, and decorated with colorful toasted pistachio pieces, providing a delightful texture contrast.

Guava & Cheeese: Tropical Sensation

We’re also thrilled to introduce a new addition to our “Ready to Eat” muffins lineup: the guava muffin with cheese topping. This delightful creation combines the tropical sweetness of guava with the creamy richness of cheese, creating a unique flavor experience that’s sure to please even the most discerning palates. 

With this addition, we’re offering even more variety and excitement to our American consumers, providing them with a diverse selection of flavors to enjoy anytime, anywhere.

At Pastisart, we are committed to continually innovating and delivering top-quality baked goods that our customers love. Our new line of “Ready to Eat” muffins is just the beginning of our exciting journey in the American market.